Enough excuses. Your credit union absolutely, positively must connect with Generation Y – the YouTube-watching, Twitter-posting, iPad-buying cohort born somewhere between 1980 and 1992. For a lot of credit unions, this is a major, game-changing proposition. Continue reading…
If you and your credit union are feeling inertia, there may be a good reason. “Organizations, quite simply have psychological momentum. When you’re moving, you tend to keep moving. When you’re stagnating, you tend to focus on the things that are preventing motion,” says Stephen Balzac, a psychologist and president of 7 Steps Ahead, an organizational development and management consulting firm in Stow, Mass. “After a while, being stagnant becomes a habit – one you need to break deliberately in order to move forward again.” Continue reading…
You’ve used Google to navigate the Internet, but have you considered deploying it to learn more about your website and the people who use it? In addition to its ubiquitous browser, Google offers a free analytical tool that helps track where visitors originate – and where they stall – when they visit your site. Continue reading…
You want the last word when it comes to your reputation for service. But in the new world of social media, how do you accomplish this? Continue reading…
